On Friday 7 June the CEO of Tourism Ireland, Alice Mansergh visited the beautiful Mourne Gullion Strangford Geopark. This visit served as a strategic initiative to strengthen relationships with key partners in the tourism industry and explore collaborative opportunities.
The Mourne Gullion Strangford Geopark is renowned for its stunning landscapes, rich geological heritage, and vibrant tourism offerings. During the visit, Alice engaged with local businesses, to discuss mutual goals and strategies for enhancing the visitor experience.
Chairperson of Newry, Mourne and Down District Cllr Pete Byrne stated: "I was thrilled to welcome Alice from Tourism Ireland. It is fantastic to have her here visiting our destination and engaging with our local tourism providers across the district as we continue to promote our stunning area on the International market. This highlights the importance of collaboration and innovation in driving sustainable growth in our region."
Alice Mansergh, Chief Executive of Tourism Ireland, said: “It was a pleasure to spend time in the Mourne Gullion Strangford Geopark and hear directly from tourism providers in the area about their passion and commitment to providing a first-class experience for overseas visitors.
We know tourists are inspired to visit Northern Ireland based on our scenery, heritage and hospitality and this destination has so much to offer, from mountain adventures and chocolate making to whiskey distilleries and castle stays."
Tourism Ireland has an extensive programme of promotions well under way for Northern Ireland in 2024, including a recent campaign with County Down native, Rory Best and ‘The Telegraph’ shining a spotlight on all the great experiences on offer in the area. So far this year Tourism Ireland have hosted tourism businesses from the region at key industry events including ITB in Berlin and IMEX in Frankfurt and welcomed travel professionals and specialist media from the US, Belgium, and the Netherlands on familiarisation visits.
Places like Mourne Gullion Strangford have so much to offer visitors and Tourism Ireland look forward to continued collaboration with tourism partners from the region with the aim of increasing the value of overseas tourism to the Destination and Northern Ireland, sustainably supporting economies, communities, and the environment.
The itinerary included a visit to accommodation and experience providers within the Geopark, providing an opportunity to experience firsthand the unique offerings that draw visitors from around the world.